Project galleries
Before and after photos from your real jobs, sorted by roof type, so homeowners see work like theirs.
Websites for roofers and roofing companies
Roofing website design that turns searches into inspections
We design and build custom websites for roofing companies across the United States. A new roof is one of the biggest checks a homeowner writes, so they compare two or three roofers before they call. Your site has to win that comparison with real project photos, proof you're licensed and insured, and an easy way to book a free inspection.
- Project galleries from your real jobs
- Inspection requests on every page
- Local SEO set up from day one
Clients we've worked with
Awais Khalid
Founder, Eastlancers
Top 1% talentSelected by Upwork
Meet the founder
A roofing website that earns trust before the first inspection
Hi, I'm Awais. I've been designing and building websites for clients since 2019. At Eastlancers, the person on your first call is part of the team that designs and codes your site, and they're the ones who pick up when something needs fixing.
Roofing has a trust problem, and homeowners know it. After every big storm, out-of-town crews knock on doors, and plenty of roofing websites look exactly like theirs: stock photos, no license number, no address, no real jobs. A homeowner choosing who climbs on their roof wants to see your work, your crew and your reviews before they call.
I built Eastlancers to do this work properly. Upwork selected me as part of the top 1% of talent on its marketplace, and that's the standard your site gets. You deal directly with the people who build it: no account managers, no outsourced hand-offs, and no template with your logo dropped in.
- of talent on Upwork
- Top 1%of talent on Upwork
- building for clients
- Since 2019building for clients
- design and code
- In-housedesign and code
Before they call
What a roofing website needs to do
A homeowner with a leak or storm damage checks five things before they ask for an inspection. Good roofing website design answers all five quickly.
"Are they local and established?" Your company name, service area, years in business and a real address or service-area details.
"Is their work any good?" Before and after photos from your own jobs, with the roof type and town.
"Can I trust them on my roof?" License number, insurance, manufacturer certifications and reviews linked to their source.
"Can they help with my insurance claim?" A plain explanation of how you handle storm damage inspections and what the homeowner needs to do.
"How do I get an inspection?" A short form or a call button, with what happens next spelled out.
What you get
What's included in our roofing website design
Inspection request forms
A short form on every page that asks only what you need to book the visit.
Storm damage pages
A page that explains your storm inspection process, written for homeowners filing a claim.
A page for every roof type
Separate pages for asphalt shingle, metal, tile and flat roofs, each built to rank for its own searches.
Repair and replacement pages
Clear pages for leak repair and full replacement, so homeowners land on the job they need.
Financing for big jobs
A simple explanation of financing through your lender, with a link to apply.
Warranties and certifications
Your workmanship warranty and any manufacturer certifications you hold, explained in plain words.
Built for phones
Mobile-first pages that load quickly, because many roofing searches happen on a phone after a storm.
How every site we build works: our website design services.
By roofing work
Built for the roofing work you want more of
Residential replacement
Full replacement pages with materials, colors, financing and a clear path to a free estimate.
Roof repair and leaks
Fast repair requests for leaks and missing shingles, with photos of the fixes you do.
Storm and hail damage
Inspection booking and claim guidance, so homeowners after a storm choose a local roofer they can check.
Metal, tile and flat roofs
Specialty pages for the materials you install, written around the questions buyers ask.
Commercial roofing
A separate section for flat roof systems, coatings and maintenance agreements for property managers.
Licenses and reviews
Licenses, warranties and reviews homeowners can check
A homeowner hiring a roofer is trusting you with their biggest asset. Your website should make you easy to verify, and in some states the law decides part of what it shows.
License numbers where the law asks for them
Roofing licensing varies a lot by state. In Florida, a contractor's certification or registration number has to appear in each offer of services and advertisement. In California, licensed contractors must include the license number in all forms of advertising, and the state board says that includes websites. We put your license number in the footer of every page and on your inspection form, in the format you confirm.
Warranties described accurately
Manufacturer warranties and your own workmanship warranty are different things. We describe each one in your words and only list certifications you actually hold.
Reviews and photos that are real
We show your real reviews, linked to their source, and never write or invent them. The FTC's fake review rule allows penalties of up to $53,088 per violation at 2025 levels. Project photos come from your own jobs, never from stock libraries or other roofers.
We build your site to support your licensing rules. You confirm what applies to your company and state, and nothing goes live without your approval.
Roofing SEO built into your website
Homeowners search by problem, material and place, such as roof leak repair near me or metal roof installation in your town. Your website and your Google Business Profile have to work together to show up, so we set up both from day one.
Service pages that rank
One page per roof type and job, written around what homeowners actually search for.
Project pages with real detail
Completed jobs with the town, roof type and photos, which give Google and homeowners real local proof.
Service-area pages done honestly
Pages only for towns you actually serve, each with real jobs and reviews from that area. Google's spam policies target doorway pages that just swap the city name.
Roofing schema markup
Structured data that tells Google and Bing you're a roofing contractor, with your service area, hours and phone number.
Google Business Profile alignment
Your business name, phone and service areas match exactly between your site and your profile.
Search Console and Bing setup
Your site is submitted at launch, so you can see which searches bring inspection requests.
Local rankings depend on your reviews, your distance from the searcher and your competition, so we don't promise positions. We make sure your website and profile give you every advantage they can.Also do remodeling or general contracting? See contractor website design.
Our process
How we build your roofing website
Typical launch
2–4 weeks
for most roofing websites
30-minute call Free quote call (30 minutes)
We talk through your roofing work, the jobs you want more of, your service area and your current site. You get a written quote and timeline.
Service and area pages Plan and copy
We map your roof type, repair, storm and service-area pages and write the copy from a short interview.
Booking and call tracking Design and build
We design and code the site, build your project galleries from your photos, and add your license number, warranty and certifications.
Google and Bing Launch and local setup
We launch on your domain, add roofing schema, line your details up with your Google Business Profile, and submit the site to Google and Bing.
Already have a website?
If your site shows stock photos, loads slowly or doesn't bring in inspection requests, we can redesign it. We keep the pages that perform, protect the rankings you've earned and redirect every old URL.
See website redesignRoofing website design FAQs
Ready for a roofing website that books more inspections?
Tell us about your business. We'll reply with a fixed quote and timeline, with no obligation.